亞馬遜執行長貝佐斯親授 打造企業王國的祕密

　　由《賈伯斯傳》作者華特．艾薩克森撰寫前言

 

　　從貝佐斯每年寫給股東的信件、演講與訪談中，我們得以一探他的成長歷程與工作生涯、他的傲人創造力是從何而來，並有幸得知他的成功祕訣。

 

　　我們不僅有機會見識貝佐斯的商業決策理念（如重視創新與顧客），還可以看見他對公共議題的付出（如氣候變遷與太空探索），從中，我們習得貝佐斯的思考方式，了解他對世界的看法，以及是什麼樣的未來在等待著我們。

 

　　閱讀這本書，不僅拓展了我們在思想上的視野，也像是上了一堂進階商業課程，藉由下列主題，教導了我們什麼是商業價值、如何擬定商業策略與實作方式：
 

　　‧保持第一天的初始之心

　　‧為什麼「什麼都跟長遠來看有關」

　　‧「顧客至上」的真正意義

　　‧如何創業，又要怎麼讓已經穩定獲利的公司再創高峰

　　‧談文化的重要性

　　‧不怕失敗，才有機會創新

　　‧新冠肺炎為我們上的一課

 

　　生活充滿已知與未知的挑戰，這本書帶領讀者用新的思維迎擊，好贏得最終勝利。不管是全球前一百名富豪執行長、剛剛起步的創業家，或是購買亞馬遜商店的產品、享受亞馬遜商店服務的顧客，都能從這位當代最重要的創新者身上，學到邁向成功的原則與信念。 (文/博客來編譯)
　　In Jeff Bezos's own words, the core principles and philosophy that have guided him in creating, building, and leading Amazon and Blue Origin.

　　In this collection of Jeff Bezos's writings—his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas—you'll gain an insider's view of the why and how of his success. Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.

　　Written in a direct, down-to-earth style, Invent and Wander offers readers a master class in business values, strategy, and execution:

　　•    The importance of a Day 1 mindset
　　•    Why "it's all about the long term"
　　•    What it really means to be customer obsessed
　　•    How to start new businesses and create significant organic growth in an already successful company
　　•    Why culture is an imperative
　　•    How a willingness to fail is closely connected to innovation
　　•    What the Covid-19 pandemic has taught us

　　Each insight offers new ways of thinking through today's challenges—and more importantly, tomorrow's—and the never-ending urgency of striving ahead, never resting on one's laurels. Everyone from CEOs of the Fortune 100 to entrepreneurs just setting up shop to the millions who use Amazon's products and services in their homes or businesses will come to understand the principles that have driven the success of one of the most important innovators of our time.

　　Invent and Wander: The Collected Writings of Jeff Bezos is co-published by PublicAffairs, an imprint of Perseus Books, and Harvard Business Review Press.




About Contributors Jeff Bezos and Walter Isaacson:
This book is a collection of writings and public statements by Jeff Bezos, founder and CEO of Amazon. Bezos is also the founder of aerospace company Blue Origin, which is working to lower the cost and increase the safety of spaceflight, and he is owner of the Washington Post. In 2018, he founded the Bezos Day One Fund, which focuses on funding non-profits that help homeless families, and on creating a network of tier-one preschools in low-income communities. Bezos graduated summa cum laude, Phi Beta Kappa in electrical engineering and computer science from Princeton University in 1986, and was named TIME Magazine’s Person of the Year in 1999.

Walter Isaacson is the author of several books, including The Innovators and Leonardo da Vinci.