「一本我們都需要的經濟專書。」──洛克菲勒基金會主席拉吉夫．沙赫(Dr. Rajiv Shah)

 

　　「這本書不願意妥協於簡單膚淺的答案，敦促我們探究更多與經濟體系相關的問題。」──美國參議員邁克爾．班納特(Michael F. Bennet)

 

　　不斷有企業破產，正因其只汲汲於營利。我們想藉由社會企業責任、撤資、影響力投資和政府介入去挽救企業，不但毫無幫助，還反倒落井下石。

 

　　本書透過生動的闡述，和對於經濟現況的分析，讓我們讀來不覺得沈重乏味，還能從中獲得一絲希望：如果我們能讓企業不只將眼光放在營利，而是懷有更具意義的目標，那麼我們就有機會讓資本主義更好、帶我們走向富裕的未來。

 

　　當聯合利華總裁的「永續經營」理念，對上巴菲特的「成果至上」，會發生什麼事呢？號稱為大家提供營養早餐的穀物巨頭家樂氏，卻必須為了獲利而販賣含糖麥片嗎？為什麼幾十年來，政府不斷試圖遏止企業總裁領取過度豐厚的薪水，卻不停失敗？哈佛大學的學生有辦法迫使哈佛大學停止投資石油業或者天然氣產業嗎？就算可以，又怎麼樣呢？

 

　　本書是每一個與資本主義的重整利害相關的我們，都不可或缺的一本書，帶領我們以全新的角度看待企業、思考資本主義的未來。(文/博客來編譯)

 


　　“More than ever before, this is the book our economy needs.” – Dr. Rajiv Shah, president of the Rockefeller Foundation

 

　　“Unwilling to settle for easy answers or superficial changes, O’Leary and Valdmanis push us all to ask more of our economic system.” – Senator Michael F. Bennet

 

　　This provocative book takes us inside the fight to save capitalism from itself.

 

　　Corporations are broken, reflecting no purpose deeper than profit. But the tools we are relying on to fix them—corporate social responsibility, divestment, impact investing, and government control—risk making our problems worse.

 

　　With lively storytelling and careful analysis, O’Leary and Valdmanis cut through the tired dogma of current economic thinking to reveal a hopeful truth: If we can make our corporations accountable to a deeper purpose, we can make capitalism both prosperous and good.

 

　　What happens when the sustainability-driven CEO of Unilever takes on the efficiency-obsessed Warren Buffett? Does Kellogg’s—a company founded to serve a healthy breakfast—have a sacred duty to sell sugary cereal if that’s what maximizes profit? For decades, government has tried to curb CEO pay but failed. Why? Can Harvard students force the university to divest from oil and gas? Does it even matter if they do?

 

　　O’Leary and Valdmanis, two iconoclastic investors, take us on a fast-paced insider’s journey that will change the way we look at corporations. Likely to spark controversy among cynics and dreamers alike, this book is essential reading for anyone with a stake in reforming capitalism—which means all of us.