作者:G�zquez-abad, Juan Carlos (EDT)/ Mart�nez-l�pez, Francisco J. (EDT)/ Esteban-millat, Irene (EDT)
This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges ...
Dr. Lone Grønbæk works as associate professor and Head of Department at the University of Southern Denmark. She holds a PhD in Economics with specialization in strategic behavior in the management ...