Gareth JudeGareth Jude is Co-Founder & Asia Pacific Leader of ThinkUncommon. He was formerly group wide merchandise/marketing and store planning manager for the DSE division of Woolworth’s. In the latter role he led the launch of Australia’s first full range, fully trading web site by a traditional retailer. Gareth Jude lectures at Sydney, Macquarie, UTS and Shanghai Jiao Tong Universities. Andrew Smith Andrew Smith is co-founder and America’s leader of ThinkUncommon. He was formerly the Head of Retail Operations for Telstra in Australia. It was in this role that Andrew Smith led the team that opened Telstra’s internationally recognized and award-winning flagship stores, as well as a successful innovation strategy that boosted customer experience, sales performance, productivity and reduced operating costs. Andrew Smith took on a transformation role to create Telstra’s international, all segment and all product Customer Experience strategy.